6 Simple Ways to Increase your Brand Awareness

by Chanel Clark | 05-06-2018

 

Have you considered ways your company brand or product exposure could be working harder for you in the marketplace?  You have your logo on your stationery and sign on the door, but is that enough?

 

To get cut-through from the competition, let us look at a couple of clever ways that existing and potential customers will notice you, and increase your visibility around town and in your region.  Consider:

 

Corporate Livery

Some of the best examples are banks and real estate companies.  They really work all elements of their branding and corporate livery.  Everything their customers see and experience carries their corporate colours and logos including; staff uniforms, writing materials, office décor, vehicle signage and more.  Their whole look is co-ordinated, visual and easily recognisable.  Whether you run a plumbing firm, or an early childcare centre, there are many ways your branding can be seen in more places. 

 

Promotional gifts and giveaways

Promotional products printed with corporate or product logos have been around for many years.  Ballpoint pens have been a historical favourite – they are used, passed on, borrowed and used again.  Then there have been printed T-shirts, baseball caps and writing pads.  In fact, just about every imaginable product available can have your logo printed on it.

 

SMP Solutions provide a wide range of promotional items and giveaways to align with your brand, as well as accompanying collateral and warehousing and distribution services.  From a humorous gimmick, to the practical or aspirational – there is a promotional product solution for you.  Why not help promote your brand, say thank you, generate sales, launch a new corporate entity or celebrate an event?  For instance;

  • Bluetooth speakers, power banks, USB sticks
  • Promotional lanyards for access to corporate areas at special events or concerts
  • Eco drink bottles
  • Sports products – golf, cricket sets, soccer balls and sports bags
  • Multi-tools and BBQ tool sets
  • Laptop bags and iPad holders
  • Reusable eco-friendly shopping bags or totes

 

Staff Uniforms

  • Having your staff in a uniform of your company colours and logo is also a great way of gaining exposure for your brand and differentiating your business from the competition.  It shows a professional business image that helps attract and retain customers. 
  • When your team are out and about, they are visible and recognisable by all who see them.
  • There is also the benefit of maintaining appearance standards on and off the job when your team are decked out in your company uniform.

 

New Zealand Safety Blackwoods (NZSB) are well known for a comprehensive range of corporate and industrial work wear and uniforms for all industry sectors.  They have ranges for both men and women, indoor and outdoor, protective, safety, hi-vis, wet-weather, concierge and waiting staff, and more.

 

They also have a range of services including logo digitising, embroidery, screen and pad printing, and heat seal of transfers, along with embellishments and garment alterations.  NZSB can have your uniforms and work wear customisable to your corporate colours and specifications as well helping you manage important requirements like staff sizing and health & safety workwear compliance.

 

Print material and signage

Maybe it’s been a few years since your logo design and new stationery had a refresh?  Are your customer brochures looking tired or do you simply need a reprint?  Have you considered redesigning your company vehicle signage so it increases your brand exposure?

 

SMP have design and production teams that can advise you and take care of every aspect from concept to completed material.  Everything can be organised, approved, printed and delivered to your door.

 

Social Media

Used well, social media can be a very effective way of talking to a B2B target audience.  Consider:

  • Facebook:  Great for promotions, announcements, news and updates
  • LinkedIn:  This is a specialist business social media platform where you can talk directly to decision makers
  • Twitter:  Good for short announcements, including links that can take the reader to your website or landing page for further information
  • Instagram:  Great for showing the things you do as this medium is image-orientated

We tend to think advertising is the only way to increase brand visibility, but there are many innovative and cost-effective tools that can help build awareness of your company.  It just takes a little thought and creative thinking.

 
Have you considered ways your company brand or product exposure could be working harder for you in the marketplace?  You have your logo on your stationery and sign on the door, but is that enough? Have you considered ways your company brand or product exposure could be working harder for you in the marketplace?  You have your logo on your stationery and sign on the door, but is that enough?

 

Note: All fields are required.