How Case Studies can Benefit your Business

by Chanel Clark | 21-05-2018

 

Let's start by explaining what a case study is. In a business application, a case study is a story about how your customers have benefited from using your product or service. It is a public endorsement of the value of your business relationship, as well as a valuable tool to help attract new business and retain your existing client base. The length and complexity of a case study is dependent on how much information is relevant to your target audience.

According to Sarah Bauer of Navigator Multimedia Inc., a CMI/Marketing Profs study found that “B2B content marketers reported a 70% effectiveness rate for case studies in their campaigns.”

Here are four reasons why case studies are valuable sales and marketing tools.

1. Customer advocacy

  • The best supporters for your business are your existing customers. 
  • Their experiences and opinions carry weight because they are real, and are more believable than any advertising copy
  • They value the business relationship and therefore are proud to publically endorse how you’ve helped them
  • Potential customers will be impressed that your customers are willing to publically endorse you and your team
  • The support of your customers helps strengthen pride in your team, and provides a valuable sales tool to not only attract new business, but also help grow existing business

 

2. Real life experiences are social media gold

  • Each customer will have their own unique view, providing valuable original material, from which to create newsworthy content to post on your website and social media platforms
  • When your content is informative and relevant, readers are drawn to something they can relate to, learn from and imitate
  • These stories are invaluable items of marketing collateral that can be used effectively across a range of social media platforms
  • Posting your customer case studies helps support your business mission

 

3. Business win-win

  • Your customer will be delighted with the free advertising you're providing them, as well as exposure to potential customers within your database
  • Everyone likes being associated with a success story
  • They value the association with you
  • Case studies can help build brand awareness and reputation

 

4. Support your SEO objectives

Given your customers will be talking about the specifics of your business, their comments will also provide a match for keyword searches, and therefore help optimise your visibility across search engines such as Google

 

Now, we like to lead by example so have a read below of what some of our customers had to say about us!

The n3 Trade Card is easy and convenient, and in some cases, the discounts are very generous with up to 30 - 40 percent off. I mainly use Bunnings, Beaurepaires, PGG Wrightson, Resene, and recently purchased a motorcycle battery from Century Yuasa for $59.98. (The same battery was $107 at Super Cheap Auto). I just present my n3 Trade Card, my ID and it's done." -  Allan Arnold – Collison Repairs Association.  Trading as AA Carpainters

 

“Our business is kept busy looking after our customers. I don’t have time to run around negotiating prices and service agreements with every supplier we may need.  I’m happy n3 does this for me, and the proof is in the savings we’ve been making every year.  As a family business, it’s important to give our best service to our customers, as well as competitive pricing.  The savings we make through n3 help us manage costs without trimming margins.” - Geoff Hale, Owner, Eastland Fire Compliance and Locking Ltd, Gisborne.  Member of the Fire Protection Association of NZ

To find out how much your business could save using n3, click here

In a society where content is king and story-telling from a customer point of view is at the forefront of brand strategy, it should come as no surprise that businesses are devoting more time and energy into letting their customers do the talking. In a society where content is king and story-telling from a customer point of view is at the forefront of brand strategy, it should come as no surprise that businesses are devoting more time and energy into letting their customers do the talking.

 

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